NEWS: A Green Beauty Magazine on The Magic of Silver & ARJUNA.AG

We are excited to share the recent article featuring ARJUNA.AG in A Green Beauty Magazine, Summer 2016 Edition. The article provides a wonderful overview of the historical uses of silver and its resurgence today:  

Utilizing silver for its antimicrobial properties is not a new idea. To discourage contamination, the Phoenicians stored water and other liquids in silver coated bottles. To keep milk fresh, silver dollars were placed inside milk bottles. Silvered water tanks used on ships and airplanes kept water potable for months. In 1884, to prevent the transmission of Neisseria gonorrhea from mother to child during childbirth, it was common practice to administer aqueous silver nitrite to the eyes of newborns. 

After antibiotics were discovered in 1928, the use of silver as a bactericidal agent decreased. Unfortunately with the discovery and use of antibiotics has also come the emergence of antibiotic resistant strains of bacteria. A frightening and much publicized resistant strain of bacteria is the literally named flesh-eating bacteria. The gradual decline in the efficacy of antibiotics has forced scientists and doctors to search for new antibacterial mechanisms, and rather than looking forward, they looked back at what worked in the past.

With the advancement of new technologies such as radio isotopes and electron microscopy metallic silver nanoparticle (Ag0) and ionic silver (Ag+), this old material has become the future weapon in the fight against germs. Ionic silver is recognized for its broad-spectrum antimicrobial qualities and presents virtually none of the side effects related to antibiotics. It is entirely non-toxic to the body and a powerful tissue-healing agent, so much so that it has been used topically for decades in burn centers and currently represents one of the fastest growing sectors in wound care today.

Ionic silver is currently used in dietary supplements and medical and industrial products. For example, Curad and Johnson & Johnson bandages are available with Ionic silver infused into the gauze, so as to destroy bacteria. In the medical services field, silver is a key ingredient in new high-tech powder coated finishes used in hospitals and doctors’ offices to protect walls, counters, and other germ-gathering surfaces. Samsung home appliances such as refrigerators and air conditioners are now manufactured with a silver nano-coating on their inner surfaces providing an overall anti-bacterial and anti-fungal effect.

Ionic Silver is breaking through hurdles, from medical use to biotechnology and most recently- fashion apparel. The Sharper Image, a technology based company with a huge catalog of comfort products now produces a line of slippers and pillows that have ionic silver incorporated into the fabric to prevent odor-causing bacteria. The Earthing Company uses silver in their grounding products - pillow cases and sheets with threads of silver woven into the fabric for extra relaxation effects.

ARJUNA.AG is a progressive, luxury, protective fashion company. They make clothing and accessories that guard against the challenges of 21st century travel and urban living. Combining clean, minimalist design with specialty materials that offer unique benefits to human and planetary health. The primary ingredient in their clothing is an amazing material made with silver.

In 2012, ARJUNA.AG became aware of a unique silver material used for niche medical and military contexts. The material is coated with a dense layer of 18%-by-weight pure silver ions. The positively charged silver ions create a conductive field that reflects electromagnetic radiation away from the body, much like a mirror reflects light. It has the ability to create a conductive field that reflects man-made electromagnetic radiation away from the body. What is the benefit of using this product to create clothing and accessories? According to the company website, it can eliminate 99% of bacteria, reduce inflammation, regulate body temperature, soothe skin sensitivities, reduce body odor, and stimulate calm and tranquility. “Silver is a rare and highly precious metal that possesses a unique combination of scientific, aesthetic and socio-symbolic value. From sacred objects and jewels to high-techs such as telecommunications and photonics, silver has been celebrated across time, culture, and industries.” ( A Green Beauty Magazine)


NewsMikaela Bradbury